Lions & Willows
Role
Advertising & Business Development Intern
Spring 2025 – Present
Overview
As part of the creative team at Lions & Willows, a swimwear company, I supported brand growth through the development of visual identity assets and marketing materials that reflect the brand’s mission of female empowerment, sustainability, and bold design. My work included design direction and execution across both print and digital channels.
Lions & Willows Brand Kit
Crafted a clean, stylish brand kit to establish visual consistency across Lions & Willows’ digital and print platforms. The kit reflects the brand’s feminine, free-spirited identity and commitment to sustainability, featuring natural tones, lifestyle imagery, and elegant typography.
Business Cards & Stickers
Designed branded business card mockups to present layout, typography, and visual identity options for internal review. These concepts aligned with the Lions & Willows aesthetic and were used to guide future print materials.
Promotional Graphics
Designed digital graphics for Instagram Stories and email campaigns to promote holiday sales. Emphasized brand alignment, visual consistency, and seasonal engagement.
Email Newsletters
Designed and copywrote email newsletters to promote product drops, sales, and seasonal content. Maintained brand voice while creating eye-catching layouts.
