Polaroid: Capture the Now

Spec Campaign Series

Objective
Reinforce Polaroid’s identity as a brand that captures real, everyday moments.

Insight
People are craving authenticity. The small, unfiltered moments matter most.

Big Idea
Capture the now. Celebrate real life as it happens.

Execution
A series of billboard ads capturing everyday moments framed in Polaroid snapshots. Soccer wins, birthdays, road trips. Each features a handwritten caption. Every ad turns a fleeting moment into something you can hold onto.